Greg Cross sharing some of Soul Machines™ technology with a keen group of tech savvy attendees at the McKinsey Experience Lab in Berlin

Berlin Experience Studio

Located inside Europe’s largest start-up campus—Berlin’s Rocket Tower—the Berlin Experience Studio brings together the greatest talent and tools to help redefine customer journeys, products, and entire business models.

Through simulation exercises, advanced technologies, and partnerships with cutting-edge start-ups, the Studio helps facilitate ways to engage in digital capability building and test and scale new solutions.