SOUL MACHINES™ BLOG: Sparking a Transformative Reaction in the Digital Age

January 23rd, 2018

A reaction is a transformation from one thing to another. Whether on a chemical level as the result of mixing elements together to create a new substance or on a human level as something done or felt in response to a situation or event: a reaction is a vital component of adaption and change in the world.

A reaction couldn’t be more pertinent than now in the digital age, as we remodel technology to revolutionize human society.  But, in order to spark this transformative reaction, a number of key elements are required.

Element #1:  Curiosity

Throughout history, humankind has shown a real taste for curiosity. Inquisitive thinking has been the driving force behind so many achievements, stoking our desire to explore & investigate in the pursuit of knowledge.   This questioning of the world around us helps cultivate massive shifts in our thinking and approach to the unknown. From the curious minds of the great explorers like Magellan circumnavigating the earth or great scientists like Einstein developing his theory of relativity, curiosity is what challenges the rulebook pushing the mind to explore uncharted territory.

In this digital revolution, it is curiosity that drives today’s thinkers, scientists and pacesetters to re-imagine the possibilities of leading-edge technology.

Element #2: Creativity

From curiosity comes creativity, that inspiring phenomenon where the mind flicks on its insightful lightbulb cultivating new and invaluable ideas.

Creativity can be intangible like a scientific theory or take on a more physical form like a piece of art or an invention.  Either way, creativity is the place where ideas are incubated as we borrow, bend and break previous concepts only to reconstruct them in new, more exciting ways;  and the digital era is the ideal environment for enhancing creativity.

“As we become a more technological society, we also become a more creative society, because many of the rote tasks that used to take up a lot of our time and effort have become automated.”    How Technology Enhances Creativity

Once the idea has been germinated it needs to be implemented which leads us to element number three – Innovation.

Element #3:  Innovation

Innovation is about applying ground-breaking ideas that will re-shape our modern world for the better.  X-Ray made the invisible visible, electricity brightened-up our planet and cameras captured moments forever. Inventions have transformed life as we know it.

As we look out across the digital landscape, it is human innovation that will keep this momentum flowing by bringing about more-effective solutions to how we use technology making the entire process more personalized and relatable.

The Transformative Reaction

So – combining curiosity, creativity and innovation sparks a transformative reaction.

Just like when a child sees snow for the first time, when people witness ground-breaking technology there is a golden moment of astonishment, of awe, of surprise and excitement which awakens the mind to something new. This is what Soul Machines™ strives for, to make the magic real, as we reinvent how humans communicate with technology.

We need to be explorers again. Engage with our curious minds to generate ideas and implement them. We invite you on the adventure with us. Exploration was never easy but without it, we will never move forward and break new boundaries.