How Soul Machines is making new-gen avatars life-like

February 16th, 2022

“As consumers, we spend more and more of our time living in a digital world,” Greg Cross told VentureBeat. “One of the big problems in the digital world is that it’s more transactional than the real world, so it becomes harder and harder for human connections to be formed, and human connections are at the heart of brands.”

Read this article from Chris J. Preimesbergerin following an interview with Greg Cross, co-founder, and CBO at Soul Machines about the essential need for emotionally responsive avatars for the metaverse.