“Advancements in artificial intelligence have led to a new development: fully automated Digital People. These A.I.-powered virtual characters are capable of conducting natural conversations and can be programmed to possess unique personalities.” – Inc.

Greg Cross, CEO and Co-Founder of Soul Machines, was interviewed by Inc. and explains the benefits of using hyper-realistic Digital People rather than a chatbot or a voice assistant.

“If you were talking to a virtual car salesperson for example, we could put three cars on screen and determine which one you’re looking at,” says Cross. “From there, the digital salesperson can tailor the conversation even further to your interests.”