Forrester QA – Digital People and CX in the Metaverse

Nov 23, 2022

For decades, Forrester’s research and CX Index data have proven that emotion is one of the most powerful components of customer experience quality, before ease and effectiveness. This is music to the ears of Soul Machines Digital People which have been created to deliver meaningful and emotional user experiences augmented with authentic gestures to better connect and communicate with audiences.

David Truog, Forrester VP and Principal Analyst, and guest speaker of a recent Soul Machines webinar on Digital People and CX in the Metaverse, answers our key questions about Digital People, Autonomous Animation and Empathy, and provides industry insights about brand experiences and the metaverse.