AP News: Love K-pop star Mark Tuan’s new EP? You can discuss it with his AI twin

In this article by AP News, Soul Machines and K-pop star Mark Tuan take the center stage as they join forces to explore a new frontier in fan engagement through AI. Tuan introduces his digital counterpart, “Digital Mark,” a result of collaboration with Soul Machines Autonomous Animation and OpenAI’s GPT technology. As the first celebrity to integrate his likeness with the GPT technology, Tuan’s fans gain the unique opportunity to engage in one-on-one conversations with a digital avatar.

The article features insights from Greg Cross, CEO of Soul Machines, who envisions Digital Mark as the future of fan interaction, with plans to expand language capabilities beyond English, offering a unique and immersive experience for global fans. Despite being in its early stages, Tuan is excited about the avatar’s evolution, acknowledging the playful interactions fans have already initiated, while expressing optimism about the potential advancements in the technology. The conversation touches on both the present and future implications of AI in the entertainment landscape, creating an intriguing narrative for readers curious about the intersection of technology and celebrity culture.

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