4 Ways to Strengthen your AI Strategy Today

What every business leader should know about what’s next in AI

As AI continues to reshape the way we do business, every organization needs a strong strategy to stay competitive. But with technology evolving at a breakneck pace, keeping up is no easy task. Biological AI has emerged as a transformative force, reshaping the way companies connect with consumers and employees, and should be a top consideration in your AI strategy. Here are four ways to use it to your advantage right now.

1) Increase Engagement.

Biological AI closes the gap between technology and human connection. Unlike deepfake or data-driven approaches of yesterday, Biological AI is modeled on reciprocal human systems (like Attention / Perception, Sensory, and Motor), so Biological AI Avatars behave, react, and engage more like real people. Nuanced human movement and expression, coupled with autonomous, unscripted conversations creates authentic, deeply engaging consumer connections.

2) Stay ahead of ethics and regulatory.

From SAG-AFTRA to Senate hearings to shifting platform guidelines, it’s imperative to stay proactive in AI ethics. Deepfake technology has made people wary of AI without guardrails, so maintaining transparency with your customers is key. Implement best practices, like protecting consumer privacy and intellectual property rights. Greg Cross of Soul Machines puts it this way: “AI must not replace creators. It’s meant to benefit them, and should always be a partnership.” And of course, when it comes to consumer trust, it’s easier to build now than try to repair later.

3) Customize for greater impact.

With LLM integration now ubiquitous, customization helps you stand apart. First, clarify your objectives, then hone your LLM and knowledge inputs to achieve unique results. You can also use advanced tools, like Soul Machines Digital DNA Studio, one of the first in market, to customize the behavior, voice, and appearance of Interactive Avatars so they amplify your brand and resonate with your audience.

4) Mind the money.

While the possibilities of AI may be endless, the costs of adoption remain a concern for most businesses. But Biological AI has made implementation scalability far more cost-effective. Algorithm-driven AI, like Deepfakes, require high volume, expensive processing power to create Avatar content, and can entail significant pre-production costs. But Biological AI Avatars can animate autonomously and create content on command, delivering high-impact engagement at a lower cost.

Biological AI is moving the industry forward and redefining consumer engagement. One company pioneering easy, turn-key solutions is Soul Machines. Their Digital DNA Studio enables anyone to create an interactive Digital Person in minutes, with a Free plan that allows endless exploration. Or visit soulmachines.com to chat with one of their Digital Ambassadors and experience what’s possible. It’s a bit like talking to the future.

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