There’s no question that the way customers interact with eCommerce is changing. Digital transformation has significantly improved the eCommerce experience by streamlining payment, shopping cart, and AI driven brand interactions in online shopping. In fact, Gartner expects that 70% of all customer interactions will involve emerging conversational AI technologies such as machine learning, chatbots [...]

“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” Michael Porter Few business leaders have avoided confronting our new operating environment and its demands. How do we engage a remote workforce? How do customers experience us without our people directly connecting with [...]

When the news came out that smokers were more likely to develop severe disease with COVID-19 compared to non-smokers, it triggered mil-lions of smokers to want to quit tobacco. Tobacco smoking impairs lung function, making it harder for the body to fight off coronaviruses and other diseases. “Smoking kills eight million people a year, [...]

“You can’t solve a problem on the same level that it was created. You have to rise above it to the next level.” Albert Einstein A new challenge for brand leaders: reimagine customer experience to answer the needs of a world in which human interaction [...]