Soul Machines™ & P&G Debut

The World's First Autonomously Animated Digital Influencer

YUMI will be the face of SK-II®,
P&G’s premium skin care solution

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Live from Cannes Lions

YUMI marks the birth of the first fully autonomous, AI-driven, Digital Influencer capable of interacting as a human would but with the control Brands need and expect. YUMI will support customers of the Japanese cosmetic brand SK-II® in understanding and selecting products, take care of their skin, and provide general beauty advice. YUMI will serve as the face of the brand.

Read the Press Release

“YUMI is more than a digital influencer. She is a digital human capable of interacting and engaging in ways technology hasn’t been able to do until now,” said Sandeep Seth, Chief Executive Officer, Global SK-II. “YUMI personifies our goal to combine technology and creativity to benefit customers. She provides the warmth and connection of human touch in the form of a digital experience to make the overall skincare experience at home and in store more enjoyable and compelling. We’re looking forward to customers being able to turn to her for skincare and beauty questions at any time of the day or night.”

Humanizing Brands

The ability of Brands to scale and automate customer interactions is limited to impersonal, highly structured communications. Legacy web interfaces, chatbots and now digital puppets do little to create a human connection with the customer.

Soul Machines™ has created the first platform for brands, agencies and business to automate and scale human-to-machine interactions.

for

Brand
Engagement

Build Campaigns & Creative
that literally connect

Brand
Interactions

Automate and Scale Brand
Interactions 24x7

Brand
Insights

Capture insights based on
EQ & IQ

Digital
Influencers

Create digital influencers
that scale autonomously

Digital
Celebrities

Extend brand
ambassadors

Product
Interfaces

Create new human
interfaces to products

Created By

Brands

Create and run Digital Humans that express brands and power engagement in more Human ways. Scale brand interactions autonomously with AI.

Agencies

Create Digital Humans with Soul Machines™ to express campaigns and drive product engagement. Reimagine digital and product interfaces.

Influencers & Celebrities

Create a new generation of Digital Celebrities and Influencers. Scale the reach and power of influence.

Product Creators

Put Digital Humans at the heart of product experiences to transform engagement. Create more intimate and powerful customer experiences.

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