HOT OFF THE PRESS: Soul Machines launches Digital DNA™, a critical component in the future of Customer Experience
Digital Gene Pool Makes It Easy to Produce Highly Realistic Digital Humans in Minutes
Media Release | December 13, 2018
Soul Machines, a ground-breaking company re-imagining how humans connect with machines, is launching Digital DNA™ to give brands the ability to create and deploy a diverse range of highly realistic digital humans.
The future of customer experience is being driven by the democratization of personal service and the delivery of specialized knowledge and Artificial Intelligence is a great platform for delivering this specialized knowledge. Soul Machines personalizes customer experience through face-to-face interactions with its lifelike digital humans and its unique ability to create engaging customer connections based on the emotional responsiveness of Soul Machines’ Human Computing Engine™, which works like a virtual nervous system.
Soul Machines has already set new industry standards with lifelike digital humans built for some of the most innovative brands today including Autodesk, Mercedes Benz, Royal Bank of Scotland and ANZ Bank. Soul Machines is able to autonomously animate each digital human in real-time by synthesizing human behavior, setting itself far ahead in in the industry with a combination of the most realistic digital humans and the most advanced real-time animation in the world. Soul Machines’ digital humans continue to become more advanced over time with their patented cognitive models learning from each user interaction in the same way humans learn.
Production time for Soul Machines’ digital humans is already among the lowest in the industry, taking two to three months. Now, with Digital DNA™, individuals and companies can create unlimited numbers of digital humans to better serve and support their customers, fans and prospects online. Using Digital DNA™, companies can determine the color of eyes, shape of face, hair and skin color, age and even determine how many wrinkles and skin blemishes to show.
“The process of creating lifelike digital humans is time-intensive. Just look at the video game or movie industry where new releases take years to complete and huge investments,” said Greg Cross, Chief Business Officer, Soul Machines. “We are proud to be making Soul Machines Digital DNA™ technology available to companies so they can supercharge their online customer experiences in a high-quality way in a short amount of time.”
“Recently, we have seen brands release avatars and digital humans that are clunky, ugly and embarrassing they look like the digital equivalent old fashioned puppets without the strings,” added Cross. “Why would you invest so heavily in the future of AI and create a terrible customer experience. We understand that it can be complex to deploy a digital human but no company should settle for less than perfection because their customers will not buy it or engage with it.”
How Was Digital DNA™ Formed
The intelligence of digital humans comes from the one-of-a-kind innovative process that uses neural networks to combine biologically inspired models of the human brain and key sensory networks. Together they create a virtual central nervous system called the Human Computing Engine™. The digital human comes to life when you “plug” the engaging and interactive artificial humans into the cloud-based Human Computing Engine™ and the result is an emotionally responsive, artificial human with personality and character that allows machines to talk to humans face-to-face.
The models of the 3D faces Soul Machines creates are as close to the real thing as possible and are an important instrument of emotional expression and engagement between people. Soul Machines models the face in detail, from the way the facial muscles create complex expressions all the way through the eyes that react to images relayed by a computer camera.
Digital DNA™ has been created and captured over the last four years through the numerous Soul Machines created digital humans, including their intelligence and physical characteristics. The company has captured this digital DNA from each digital human it has created to construct a virtual gene pool. This gene pool is used to synthesize new digital humans by blending Digital DNA™ together. This allows Soul Machines to create a completely new digital human in minutes versus the months it previously took.
Digital DNA™ is also changing the model for licensing the digital likeness of real humans.