Creating Competitive Advantage for the eCommerce Experience

Top Trends in revolutionizing digital brand experiences

Ecommerce is changing

Customer demands are evolving, competition is fierce, and customer experience defines customer loyalty.

The use of AI technology that is personal, relatable, and comprehensive is already important. As the top trends among ecommerce pioneers show, those qualities will only become more important in the future as retailers and DTC brands focus on selling products and services online.

2020 was a banner year for online retailers. According to IBM’s 2020 U.S. Retail Index, the pandemic-fueled economic climate accelerated online shopping by roughly five years. In 2020, North American ecommerce experienced 129% year-over-year growth.

The pandemic-fueled economic climate accelerated online shopping by roughly five years – IBM

In this ebook, you’ll learn:

  • The key factors driving ecommerce transformation
  • Top trends in the continued growth of retail, including voice and mobile commerce, and AI
  • Key takeaways you can implement that can drive conversions
  • Use cases of Digital People in ecommerce
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