Ecommerce is changing
Customer demands are evolving, competition is fierce, and customer experience defines customer loyalty.
The use of AI technology that is personal, relatable, and comprehensive is already important. As the top trends among ecommerce pioneers show, those qualities will only become more important in the future as retailers and DTC brands focus on selling products and services online.
2020 was a banner year for online retailers. According to IBM’s 2020 U.S. Retail Index, the pandemic-fueled economic climate accelerated online shopping by roughly five years. In 2020, North American ecommerce experienced 129% year-over-year growth.
The pandemic-fueled economic climate accelerated online shopping by roughly five years – IBM