Where Deep Science & Technology Meets Real World Applications

For brands that want to fully utilize the interaction of human and machine collaboration in powerful new ways. Soul Machines Digital People make it possible to achieve zero touch, unparalleled brand experiences from retail to healthcare.



Soul Machines is the leader in astonishing AGI whose Human OS Platform, featuring a patented Digital Brain, makes it possible to deliver the goodness of human and machine collaboration providing safe, engaging and powerful brand to consumer experience.

We are first applying our innovations to redefine customer and brand experience – through digital interfaces and applications ranging from service and support to sales and product. In the process we’ve created the world’s most astonishing digital people.

Leading innovators and brands are leveraging Soul Machines Human OS Platform to create amazing brand experiences. Soul Machines Digital People transform brand experience by creating engaging and emotional connections with customers.


Mark Sagar, Ph.D.,FRSNZ (Co-Founder and CEO):

Double Academy Award winner Dr. Mark Sagar is the Co-Founder and CEO of Soul Machines and director of the Laboratory for Animate Technologies at the Auckland Bioengineering Institute.

Mark and his team are bringing technology to life, pioneering the creation of autonomously animated virtual humans with virtual brains and nervous systems, capable of highly expressive face to face interaction and real-time learning and emotional response, to create the next generation of human interaction with artificial intelligence.

Mark has a Ph.D. in Engineering from the University of Auckland, and was a post-doctoral fellow at M.I.T. He previously worked as the Special Projects Supervisor at Weta Digital and Sony Pictures Imageworks and developed technology for the digital characters in blockbusters such Avatar, King Kong, and Spiderman 2. His pioneering work in computer-generated faces was recognised with two consecutive Scientific and Engineering Oscars in 2010 and 2011, and Mark was elected as a Fellow of the Royal Society in 2019 in recognition of his world-leading research.

Mark is responsible for driving the technology vision of Soul Machines and sits on the Board of Directors.

Greg Cross (Co-Founder and CBO):

Greg Cross is one of the original tech nomads, who has spent his career travelling to and living in every major technology market in the world. He now lives in New Zealand but creates businesses that compete on the international stage.

Prior to teaming up with Dr. Mark Sagar to create Soul Machines, Greg co-founded one of the world’s leading wireless power companies, PowerbyProxi, which was sold to Apple in 2017. Through an early career in multiple technology companies, Greg has made his mark as a business leader with a career that includes launching BellSouth NZ, one of the biggest start-up technology investments made in New Zealand, and leading Microsoft New Zealand as Managing Director. Greg was also CEO of Advantage Group before leaving for the USA to pursue various business opportunities including a role as Entrepreneur in Residence in Silicon Valley for an international VC firm.

Since his return to New Zealand Greg has taken on multiple Chair positions including the Icehouse, NZ Trade and Enterprise’s Global Beachhead programme, and SLI Systems. Greg is also the Sir John Logan Campbell Executive in Residence at the University of Auckland Business School, and was inducted into the New Zealand Hi-Tech Hall of Fame in 2019. Greg is responsible for growing and building the business and sits on the Board of Directors of Soul Machines.


World leading A.I. investors including Horizons Ventures, Temasek, Lakestar, Salesforce Ventures, Iconiq, and Mercedes Benz.

100 employees and growing

Deep research and engineering talent pool with 4 Professors and 18 PHD’s

Working with leading brands and businesses

100,000s conversations taking place


Offices in San Francisco, Los Angeles, New York City, London, Tokyo, Melbourne, and Auckland

Experienced Leaders

Proven United States based business leadership team


Our team has won Academy Awards & more


Achieving critical patents across artificial intelligence research, hyper-realistic computer graphics, peripheral technology, interactive customer interfaces, and Autonomous Animation


Delivering the goodness of human & machine collaboration

We live in a world of profound change which requires new ways of interacting with information and engaging with each other. The new generation of AI systems must help people address these new challenges while keeping people center stage: we need systems that positively reshape and transform work, industries, entertainment, healthcare, and companionship. We are committed to producing socially beneficial AI applications. We are here to help.

We hold ourselves accountable to the following core values.



Our number one value is trusted relationships with our customers and employees.


We are wholeheartedly committed to a diverse and inclusive culture. We recruit across the globe, languages and cultures.

Customer Success

Our success depends on the success of our customers and we are dedicated to making sure every experience with a Digital Person is exceptional.

Astounding Product

From day one, we have been laser focused on providing the most astonishing Digital People.

Report content produced by a digital human

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