Where Deep Science & Technology Meet Real World Applications

For brands that want to fully utilize the interaction of human and machine collaboration in powerful new ways. Soul Machines Digital People make it possible to achieve zero-touch, unparalleled brand experiences from retail to healthcare.



Delivering the goodness of human & machine collaboration

We live in a world of profound change which requires new ways of interacting with information and engaging with each other. The new generation of AI systems must help people address these new challenges while keeping people center stage: we need systems that positively reshape and transform work, industries, entertainment, healthcare, and companionship. We are committed to producing socially beneficial AI applications. We are here to help.

We are first applying our innovations to redefine customer and brand experience – through digital interfaces and applications ranging from service and support to sales and products. In the process, we’ve created the world’s most astonishing digital people.

Leading innovators and brands are leveraging Soul Machines Human OS Platform to create amazing brand experiences. Soul Machines Digital People transform brand experience by creating engaging and emotional connections with customers.

World-Class Talent  and Capability

  • Created in 2016
  • Headquarters in San Francisco, USA
  • Research and Innovation Lab in Auckland, NZ
  • Patent portfolio with 45+ patents
  • 250+ Employees
  • World Class VCs from Asia, Silicon Valley and Europe.

Serving Clients Globally

  • Digital Workforce already deployed for brands in the Retail, CPG, Education, Transportation, and Healthcare industries.
  • Partners including Global Digital Brand Agencies, System Integrators, Consultancies, and Boutique firms to help organizations design and develop Digital People


image of Mark Sagar

Mark Sagar, Ph.D.,FRSNZ (Co-Founder and Chief Science Officer):

  • Double Academy-Award winner (IMDb)
  • PhD in Engineering from UNIVERSITY of Auckland
  • Post-doctoral fellow at MIT
  • Special effects supervisor Weta Digital + Sony Pictures Imageworks
  • Developed technology for digital characters in Avatar, King Kong, Spiderman 2, etc.
image of Greg Cross

Greg Cross (Co-Founder and CEO):

  • Co-founder of PowerbyProxi, sold to Apple in 2017
  • One of the original tech nomads, traveling and living in every major tech market in the world
  • Sir John Logan Campbell Executive in Residence at the University of Auckland
  • NZ Tech Hall of Fame as a recipient of 2019 Flying Kiwi Award

Mark is responsible for driving the technology vision of Soul Machines and sits on the Board of Directors.

Greg is responsible for growing and building the business and sits on the Board of Directors.


We hold ourselves accountable to the following core values.



Our number one value is trusted relationships with our customers and employees.


We are wholeheartedly committed to a diverse and inclusive culture. We recruit across the globe, languages and cultures.

Customer Success

Our success depends on the success of our customers and we are dedicated to making sure every experience with a Digital Person is exceptional.

Astounding Product

From day one, we have been laser focused on providing the most astonishing Digital People.

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