Digital experiences that feel alive

Soul Machines™ unites cutting-edge AI technology with unparalleled animation artistry to create the world’s most alive Digital People™. 

Soul Machines makes AI technology more human

Our mission at Soul Machines is to help brands, celebrities, businesses and influencers create compelling new experiences at scale, in every digital world.

Since 2012, we’ve led the industry in AI research in the field of Cognitive Models. Our patented technologies and Digital Brain are the forefront of AI Embodied Cognition and Multimodal Cognitive Modeling, enabling astonishing simulation of human behavior.

Our research partners

Biological AI

Soul Machines Multimodal Cognitive Modeling Technology outperforms generative AI data for deeply realistic interactivity.

Our Digital People are powered by a Digital Brain, made up of reciprocal Sensory, Motor, Attention/Perception, and Autonomic Nervous Systems. So they breathe, react, engage, and even create memories more like real humans.

With continued advancements in Large Language Model integration (like ChatGPT), our industry-defining technology is charting a new course in the field of Generative AI, powering the most alive Digital People in the market today.

Our founders

Greg Cross

Co-Founder and CEO

  • Serial Tech Entrepreneur
  • Co-founder of PowerbyProxi, sold to Apple in 2017
  • One of the original tech nomads, traveling and living in every major tech market in the world
  • Sir John Logan Campbell Executive in Residence at the University of Auckland
  • NZ Tech Hall of Fame as a recipient of 2019 Flying Kiwi Award

Greg is responsible for driving the vision and strategy of Soul Machines and sits on the Board of Directors

Mark Sagar, Ph.D.,FRSNZ

Co-Founder and CSO

  • Double Academy-Award winner (IMDb)
  • PhD in Engineering from University of Auckland
  • Post-doctoral fellow at MIT
  • Special effects supervisor Weta Digital + Sony Pictures Imageworks
  • Developed technology for digital characters in Avatar, King Kong, Spiderman 2, etc.

Mark is responsible for driving the science and deep tech research at Soul Machines and sits on the Board of Directors.

Greg Cross

Co-Founder and CEO

  • Serial Tech Entrepreneur
  • Co-founder of PowerbyProxi, sold to Apple in 2017
  • One of the original tech nomads, traveling and living in every major tech market in the world
  • Sir John Logan Campbell Executive in Residence at the University of Auckland
  • NZ Tech Hall of Fame as a recipient of 2019 Flying Kiwi Award

Mark Sagar, Ph.D.,FRSNZ

Co-Founder and CSO

  • Double Academy-Award winner (IMDb)
  • PhD in Engineering from University of Auckland
  • Post-doctoral fellow at MIT
  • Special effects supervisor Weta Digital + Sony Pictures Imageworks
  • Developed technology for digital characters in Avatar, King Kong, Spiderman 2, etc.

Greg is responsible for driving the vision and strategy of Soul Machines and sits on the Board of Directors

Mark is responsible for driving the science and deep tech research at Soul Machines and sits on the Board of Directors.

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