Digital experiences that feel alive
Re-defining the future of fandom and the customer experience.
Industry defining Autonomous Animation
Soul Machines is a leading deep technology company that combines advancements in generative AI with our industry-defining Autonomous Animation to enable the creation of the most alive digital people and avatars on the market today.
We help brands, celebrities and influencers create compelling personal experiences at scale for online audiences in every digital world.
Our patented technologies and Digital Brain are the forefront of AI research in Embodied Cognition and Cognitive Modelling. This technology, combined with large language models such as Chat GPT and GPT3/4, makes Soul Machines the most alive and engaging digital people on the market today.
Our research partners
Our Technology
Built on deep research in cognitive sciences, our patented Digital Brain technology enables our Digital People to simulate human behavior and the way humans handle everyday interactions.
Combined with advancements in integrating Large Language Model developments such as ChatGPT, our technology makes conversational AI come to life and is charting a new course in the field of Generative AI.


Our team leads the way
Greg Cross
Co-Founder and CEO
- Serial Tech Entrepreneur
- Co-founder of PowerbyProxi, sold to Apple in 2017
- One of the original tech nomads, traveling and living in every major tech market in the world
- Sir John Logan Campbell Executive in Residence at the University of Auckland
- NZ Tech Hall of Fame as a recipient of 2019 Flying Kiwi Award
Greg is responsible for driving the vision and strategy of Soul Machines and sits on the Board of Directors
Mark Sagar, Ph.D.,FRSNZ
Co-Founder and CSO
- Double Academy-Award winner (IMDb)
- PhD in Engineering from University of Auckland
- Post-doctoral fellow at MIT
- Special effects supervisor Weta Digital + Sony Pictures Imageworks
- Developed technology for digital characters in Avatar, King Kong, Spiderman 2, etc.
Mark is responsible for driving the science and deep tech research at Soul Machines and sits on the Board of Directors.
Greg Cross
Co-Founder and CEO
- Serial Tech Entrepreneur
- Co-founder of PowerbyProxi, sold to Apple in 2017
- One of the original tech nomads, traveling and living in every major tech market in the world
- Sir John Logan Campbell Executive in Residence at the University of Auckland
- NZ Tech Hall of Fame as a recipient of 2019 Flying Kiwi Award
Mark Sagar, Ph.D.,FRSNZ
Co-Founder and CSO
- Double Academy-Award winner (IMDb)
- PhD in Engineering from University of Auckland
- Post-doctoral fellow at MIT
- Special effects supervisor Weta Digital + Sony Pictures Imageworks
- Developed technology for digital characters in Avatar, King Kong, Spiderman 2, etc.
Greg is responsible for driving the vision and strategy of Soul Machines and sits on the Board of Directors
Mark is responsible for driving the science and deep tech research at Soul Machines and sits on the Board of Directors.
Our Values
Our team always focuses on an ethical and safe approach to the study and implementation of AI – but we balance our other values alongside that focus as well.
Trust
Our number one value is trusted relationships with our customers and employees.
Inclusion
We are wholeheartedly committed to a diverse and inclusive culture. We recruit across the globe, languages, and cultures.
Customer Success
Our success depends on the success of our customers and we are dedicated to making sure every experience with a Digital Person is exceptional.
Astounding Product
From day one, we have been laser focused on providing the most astonishing Digital People.
Privacy and Ethics Policy
REPORT OFFENSIVE OR INAPPROPRIATE CONTENT PRODUCED BY A DIGITAL HUMAN
You should first report offensive or inappropriate content to the owner of the Digital Person, but if no response is forthcoming, you can report it directly to us by filling out the form below.