The goodness of Human & Machine Collaboration

Digital People that engage, inform and delight customers

Where Deep Science & Technology Meets
Real World Applications

For innovators and brands seeking to communicate, collaborate and cooperate like never before Soul Machines™ is the first Human Experience Platform that gives you the ability to automate and personalise digital interfaces and interactions at scale.

Soul Machines™ is a deep science and technology company fusing AI, computational brain models and experiential learning to usher in a new era of Human Experience across all digital platforms and interfaces. We are first applying our innovations to redefine customer and brand experience – through digital interfaces and applications ranging from service and support to sales and product. In the process we’ve created the world’s most human digital beings.

Leading innovators and brands are using Soul Machines™ AI HX™ Platform to create, deploy and manage new forms of digital interfaces that operate independently. They are driving the shift from transmission to interaction. From content to compelling communications and powerful emotional connections.


Key Facts

Mark Sagar (Co-Founder and CEO):

Double Academy Award winner Dr. Mark Sagar is the CEO and co-founder of Soul Machines and Director of the Laboratory for Animate Technologies at the Auckland Bioengineering Institute. Mark has a Ph.D. in Engineering from the University of Auckland, and was a post-doctoral fellow at M.I.T. He has previously worked as the Special Projects Supervisor at Weta Digital and Sony Pictures Imageworks and developed technology for the digital characters in blockbusters such as Avatar, King Kong, and Spiderman 2. His pioneering work in computer-generated faces was recognised with two consecutive Scientific and Engineering Oscars in 2010 and 2011, and Mark was elected as a Fellow of the Royal Society in 2019 in recognition of his world-leading research. Mark is responsible for driving the technology vision of Soul Machines and sits on the Board of Directors.

Greg Cross (Co-Founder and CBO):

Greg Cross is one of the original tech nomads, who has spent his career travelling to and living in every major technology market in the world. He now lives in New Zealand but creates businesses that compete on the international stage. Prior to teaming up with Dr. Mark Sagar to create Soul Machines, Greg co-founded one of the world’s leading wireless power companies, PowerbyProxi, which was sold to Apple in 2017. Through an early career in multiple technology companies, Greg has made his mark as a business leader with a career that includes launching BellSouth NZ, one of the biggest start-up technology investments made in New Zealand, and leading Microsoft New Zealand as Managing Director. Greg was also CEO of Advantage Group before leaving for the USA to pursue various business opportunities including a role as Entrepreneur in Residence in Silicon Valley for an international VC firm. Since his return to New Zealand Greg has taken on multiple Chair positions including the Icehouse, NZ Trade and Enterprise’s Global Beachhead programme, and SLI Systems. Greg is also the Sir John Logan Campbell Executive in Residence at the University of Auckland Business School, and was inducted into the New Zealand Hi-Tech Hall of Fame in 2019. Greg is responsible for growing and building the business and sits on the Board of Directors of Soul Machines.

World leading A.I. investors including Horizons Ventures, Temasek, Lakestar, Salesforce Ventures, Iconiq, and Mercedes Benz

Deep research and engineering talent pool with 4 Professors and 18 PHD’s

100,000s conversations taking place

Offices in San Francisco, Los Angeles, New York City, London, Tokyo, Melbourne, and Auckland

We have people from 17 countries (5/7 continents) working on creating Digital Humans and Autonomous Animation. We are global company and have inclusive, diverse views.

Proven United States based business leadership team

Our team has won Academy Awards & more

Achieving critical patents across artificial intelligence research, hyper-realistic computer graphics, peripheral technology, interactive customer interfaces, and Autonomous Animation

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