Data Retention Policy
Updated: 19th June 2018
Categories of Data Subjects
Categories of Personal Data
Purposes for Processing
Internal Recipients
Retention Period
Soul Machines Employees, Customer employees, Customer end users
1. Anonymous facial analytic data (emotions, facial expressions & movement)
2. Pseudonymous speech transcripts
3. Session interaction metrics (User computer system information)
1. Utilisation & performance metrics (times user, conversation counts length etc)
2. Raw anonymous emotion data used to drive utilisation analytics
3. Raw data used to drive machine learning based emotion, gesture detection and emotional reaction model improvements
1. Engineering and data analytics team
1. Raw data is not retained beyond a 12 month period
Soul Machines Employees, Customer employees, Customer end users
1. Video & audio recordings of user interaction with a Persona
1. Raw data used to drive machine learning based emotion, gesture detection and emotional reaction model improvements
Engineering & R&D
1. Raw data is not retained beyond a 12 month period
Employees, Potential Employees, Contractors
Name, address, email, phone numbers, home address, next of kin emergency contact, need-to-know medical information, personal tax numbers, personal tax codes, employment contracts
Pay roll administration, contact for emergency out of hour queries, contact for medical emergencies, education around any need-to-know medical emergency, in order to pay tax correctly for the employee or contractor, and employment record keeping
Human Resources, all staff have list of each others phone numbers and email addresses
Data is retained over the lifetime of the employment period and for a legal retention period beyond
Persona human model's
Contact details, high resolution imaging of the models face and body
Face and body imagery used in the creation of digital textures and Persona graphical components
Internal Production & R&D teams
Data retained for the life of the commercial and research use of the Persona
Supplier / Vendor contact information
Supplier / Vendor employee contract details (name, email, phone, mobile, messaging user-id's)
Contact information for communication & administration
Engineering, Accounts, Business
Data retained for the life of the relationship
Legal Services Supplier
Name, work address, work email, Phone number
Customer and Client Communication and Administration
Licensing, Accounts, Engineering
Data retained for the life of the commercial relationship